Daniel Morrison

Founder at Collective Idea Daniel Morrison’s headshot

Daniel is known for rambling about algorithm design or obscure academic terms, which he blames on his classical training in Computer Science. Among clients, Daniel is known for being honest and direct when trying to get clients to focus on value and efficiency, which he blames on his unwavering quest for…value and efficiency.
Daniel founded Collective Idea in 2005 to put a name to his growing and already full-time freelance work. He works hard writing code, teaching, mentoring and speaking about the company’s processes and tools.