Tom DeVriesPrincipal at Thoughtfull
Tom DeVries is a co-founder of Thoughtfull, a design strategy firm that provokes and guides
organizations to deliver unique value across end-to-end customer experiences. His work has
carried him to study and design customer experiences on six continents spanning a wide
variety of industries including finance, real estate, software, telecom, public transportation,
consumer products, government, direct selling, fashion, aviation, retail, counter terrorism,
and food service.
Tom is an entrepreneur and a Human-Centered Design methods expert who tirelessly
peruses what is next. Through a unique capacity to develop fresh perspectives for business
leaders, Tom is able to improve the ability of organizations to overcome their differences of
opinion to develop and launch great products, services and experiences to market.